First round of concepts on our basic blister card and open tray offerings. These were for our core 6 inch scale figures.                ——concept sketches by David Selvadurai
Once an ownable package shape was clearly defined, several rounds of branding exploration were required to refine the communication hierarchy and color scheme. ——Concepts by Rizon Studios
The final stages are shown on the left. Once the shape and communication hierarchy were established, I added finishing touches like die-cutting the package around MAX's head to better emphasize our hero. On the right is final blister card execution with product in/out of package.
This is the final branding across different structures and price points.
More examples of the final branding accoss various structures and price points. I was also in charge of auditioning and hiring the talent for photography with product.

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