Man of Steel™--logos/branding Mattel Toys

Creative lead on the sub-branding and customized line-looks for the Man of Steel™ action figure sub-segments. The final designs had to work in unison with the core Man of Steel™ branding yet be able to work as clear sub-segments at retail.

Creative lead on the branding and customized line looks for the Man of Steel™ action figure sub-segments. The final designs had to work in unison with the core Man of Steel™ branding
yet be able to work as clear sub-segments at retail.
Early logo concepts for a new feature-based segment called Man of Steel™ "Flight Speeders.” The goal for this logo was to clearly focus on the "flight" feature of the different products in the segment, yet it still had to feel and work alongside the overall Man of Steel™ branding.
Concept designs by SoupGraphix inc.
This is how the final Flight Speeders™ segment logo worked accross many of our different structures and price points.
These are early logo concepts for a new feature-based segment called "QuickShots™.” The goal for this logo was to focus on the stretchy sling shot arm feature of the different figures in the segment, yet it still had to feel and work alongside the overall Man of Steel™ branding. In the early stages, I tried to incorporate a generic figure into the logo in an effort to show off the play pattern of the segment. Later we had to remove it because it made the logo too busy and the figure got lost when scaled down on some packages. Concept designs by SoupGraphix inc.
Here is how the final QuickShots™ segment logo looked and how it worked accross many of our different structures and price points. Final logo design by SoupGraphix inc..
I developed a customized logo for a Wal-Mart exclusive line in which the main draw for each item was a light feature. Therse are early logo concepts for this customized segment called "Powers of Krypton™." In the early stages, I tried to play with the scale of the words to figure out what made a stronger read. Later we felt POWERS should be more prominent as the light feature "power" was the key selling point for this segment. Concept designs by SoupGraphix inc.
Here is how the final Powers of Krypton™ segment logo looked and how it worked accross many of our different structures and price points. Final logo design by SoupGraphix inc..
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