Instrumental in the development of the Hot Wheels id brand look. The colors, iconography, fonts, communication language style, and overall aesthetic.
Winner of the highly coveted Graphic Design USA Award for Packaging in 2019!
Hot Wheels id Smart Track Kit unboxing video.
Final Hot Wheels singles car packaging ended up pretty close to my original package concept.  Where I wanted to focus on being able to clearly see the entire car yet still be able to scan the car's NFC id chip on the underside. 
Exciting Hot Wheels id launch event in Century City, California. Also coincided with product launch at dozens of Apple Stores around the world!

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