Hot Wheels id Smart Track Kit unboxing video.
Instrumental in the development of the Hot Wheels id brand look.  From the colors, iconography, fonts, communication style, and to making sure it matched the overall product aesthetic.​​​​​​​
Winner of the highly coveted Graphic Design USA Award for Packaging!
Final Hot Wheels singles car packaging ended up pretty close to my original package concept.  Main package focus was to both, be able to clearly see the entire car, yet still be able to scan the car's NFC id chip on the underside.​​​​​​​
 Exciting Hot Wheels id launch event in Century City, California. Coincided with product launch at Apple Stores nationwide.     Find out more here!  https://hotwheels.mattel.com/shop/en-us/hw/Hot-Wheels-id-Overview

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