Winner of the highly coveted GRAPHIC DESIGN USA American Package Design award for Hot Wheels CITY in 2018!  
Winner of the highly coveted GRAPHIC DESIGN USA American Package Design award for Hot Wheels CITY in 2018!  ​​​​​​​
Winner of the highly coveted GRAPHIC DESIGN USA American Package Design award for Hot Wheels CITY in 2018!  ​​​​​​​
Instrumental in the development of the Hot Wheels Action segment that focuses on Crashing, Racing and Stunting! 
Instrumental in the rebranding of the Hot Wheels Trackbuilder segment that focuses on building tracks & experimentation! 
Because the Trackbuilder segment that focuses on building tracks & experimentation, we developed packaging that was part of the play! Our premium craft paper based packaging was reusable for storage and added to the fun! 
In 2018 we clearly segmented Hot Wheels play-sets based on age, skill level, and growth! We worked hard to make sure each touchpoint clearly communicated this.

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